Casteel's Marketing Blog

  I was having a hard time choosing a brand/ ad for this assignment, there are so many options out there, and so I thought to rely on what stands out in my memory, “if it stands out then they are doing it right.” I thought . One of the first brands that came to mind was Coca-Cola, and a wave of commercials throughout the years popped up making it a remarkable Company Brand that has been alive since 1886, created by Dr. John Stith Pemberton from Atlanta, Georgia. Although Dr. John Stith was not involved in the marketing strategies, his invention led to one of the largest soft drinks to be consumed and still to this day. Pemberton created the soft drink under the category “medicine syrup” and then sold his ownership rights to businessman Asa Criggs Candler who was responsible for leading the Coca-Cola Company to remain superior. What was his tactic? How has Coca-Cola remained relevant? One of their tactics has been the secrecy surrounding the ingredients of this innovative syrup, which i

  Hi my name is Stefani Casteel, I am originally from La Paz, B.C.S, raised in Cabo San Lucas, B.C.S partially in Oregon. I have family on both sides, my mother is from Mexico and my father from Amity, Oregon, so I grew up in two different cultures! That gives me two points of view of my surroundings, of what life can be. I grew up in a bilingual environment and that has come with its challenges, in society, family and my independent desire to form what world I want to live in. This is my first time attending college and I am filled with so many emotions, you see I am 34 years old and I know it may seem too late for some, for others a life changing experience. I obtained my GED in Linn Benton in 2009 and I was extremely afraid to begin college since I struggled so much in school almost all my life and thought " I could never". I remember so vividly one day I was on my way to take my last exam for my GED in Albany, I met a lovely lady who was in her 60's and she shared her